Take your marketing to the next level.

How much are you paying for your restaurant's marketing needs? If you're paying anything at all, I can almost always guarantee you're paying too much.

So let's get right to it... How much should you be paying for marketing? I wish I could give a straight answer, but it does depend on how big of a restaurant you run. More revenue coming in and more customers coming through the door almost always equates to a larger marketing spend.

So let's generalize for a moment. Let's say your restaurant does about $1 million in annual revenues. That's somewhere around $85,000 in sales per month, before expenses come out. What should you be paying for a website, email marketing, and so forth? Most people peddling marketing services say you should spend somewhere between 3-6% of your total sales on marketing. But don't fall for it!

Here's a rough guideline of what a restaurant owner should be paying:

  • Website: $1500 max for initial setup, no more than $150/mo in maintenance
  • Email Marketing: Less than 1000 contacts? No more more than $100/mo
  • Social Media: No more than $100/mo beyond your advertising spend
  • Other Design/Consulting Services: No more than $100/mo in other fees
  • Total Monthly Cost: Less than $500  (but ideally much less!)

The truth is that if you wanted to, you could be paying a fraction of all of this just by doing it yourself. If you want a simple DIY website, Squarespace plans currently start at $12/month paid annually (or $16 paid monthly). For email marketing, Mailchimp has a free option for those just getting started. Designing for social media is free, and sites like Canva can make anyone a pro designer so your social media ads stand out. So at the end of the day, if you've got patience to learn, you could have a powerful DIY marketing toolkit for less than $20 a month.

You’ve successfully subscribed to ROI to the SKY
Welcome back! You’ve successfully signed in.
Great! You’ve successfully signed up.
Your link has expired
Success! Check your email for magic link to sign-in.